There is such a thing as bad publicity

I am sure you have heard the saying, “there is no such thing as bad publicity.” But in a world where people no longer buy just because they know you exist, that popular quote may be due for a rethink.

As the internet, e-commerce, and social media gives people unlimited access to options, a bad reputation becomes a good enough reason to cut you off their consideration.

Popularity from negative controversy often grows due to curiosity, not admiration—people want to see ‘the bad thing’ this person allegedly did, the same way they watch a documentary about a criminal. Now we know to stay off!

Yes it is true that once you have the numbers, you can attempt to switch things up, but reputation is not a tap you just turn on and off. You will have to do so much, consistently, over time, to have any chance. And even then, the shadow of the original issue lingers, and comes back to mind anytime you slip.

Because we now know you, we may indeed buy from you in a moment of urgency, especially if you are the fastest or cheapest at that point, but we DO NOT trust you. And we won’t identify with you, let alone tell others. So, if there are any gains at all, it’s short-term and fleeting.