We are all going to die soon. And that’s great.

Before you reject it in the name of Jesus — remember, even 100 more years is still soon.

Mortality has been one of humanity’s greatest gifts. It sharpens our sense of meaning.

People plan for decades, but only pause to savour a day when someone their age passes. Parents scream at their children, then spoil children the same age — now as grandparents. Young capitalists chase every Dollar and Naira they can ‘maximize’, then spend their last decades trying to give it all away.

30-year-olds panic that they haven’t done enough. 40-year-olds feel left behind. 60-year-olds are just grateful to be alive.

We want the whole world, until the reality of death reminds us to just enjoy the breath of this minute.

And when you really ‘deep it’ — that we’re all going to die — you may finally start to live, do what matters, forgive faster, take more risks, breathe deeper, try, quit, restart, laugh, dance your ugly dance, say NO — and find out you didn’t die after all. At least, not yet…

And maybe you’ll stop trying to win at everything and just be in some things. Because how many things can you even truly be in — even if you’re allotted the full 100 years? And you know that friend or cousin who only got 15… right?

We are going to die soon. And what a beautiful, freeing perspective that is.

China, Chanel and the inevitability of branding

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